Refresh Samsungs shop-in-shop locations with updated branding, fixtures, artwork, and visual displays. Using Cinema 4D to conceptualize what the new fixtures and branding would look like. Once the direction was approved by leadership I worked with our retail development teams to design and build the new fixtures and displays that would ultimately become our flagship locations at Best Buy.
Role: Creative Lead, Design Direction
Samsung Flagship SIS - Best Buy - Creative Direction - 2D and 3D Design